Our Approach

In an age of digital overload, where consumers are bombarded with endless retail channels, brands, and promotions, it’s more important than ever for businesses to sharpen their proposition, embrace their heritage, and communicate quality and credibility across the entire customer journey.

With experience ranging from trading High Street chains to creating some of the UK’s best-loved online stores, I help retailers improve shopping experiences that drive engagement, conversion, and retention.

I cut through the jargon. My work is about attracting more customers by refining a brand’s proposition and presentation—then turning interest into sales through seamless, frictionless user journeys.

My expertise spans the entire engagement path, from brand discovery to checkout to long-term loyalty.

With a deep understanding of retail, I balance creative thinking, common sense, and commercial realism to deliver results.

I’m available as a fractional experience director, offering businesses high-level expertise without the need for a full-time commitment.