Audley Travel

The largest online tailor-made luxury travel business in the world, Audley Travel receives millions of visits each year. With so many interactions, even minor changes to the user journey has the potential to significantly affect conversion.

As Experience Director at SQLI UK, my role involved reviewing customer experience and directing my team to update key user journeys, improving style, engagement and conversion. We embarked on detailed user research, created new design templates, then tested and re-tested them. This work generated significant positive insights leading to changes that have so far delivered over £6m increases in revenue.

SERVICES

  • User Research & Testing

  • Experience Strategy

  • Creative Direction

  • User Journey Optimisation

laptop with Audley site on it

“Changes implemented so far have delivered over £6m of increased revenue!”

Jamie Waterhouse : Head of Digital, Audley Travel

The Brief

Improve user experience and conversion

Enhance luxury appeal of the brand

Ensure all visitors clearly understand the core proposition

Results

  • Increased Revenue (£6m)

  • Proposition Clarified

  • Navigation Improved

  • Imagery Improved

  • Brand Enhanced

  • Page Structures Improved

Testimonial

“I have known very few people who intuitively “just get it” like Paul when it comes to brand and user experience. He naturally understands how the mechanisms of UX work and how to create the desired connection with consumers.

Paul conducted user research testing and oversaw the creative delivery of improved templates.

The changes implemented so far have delivered over £6m of increased revenue!”

Jamie Waterhouse - Head of Digital, Audley Travel

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