Avoca
Leading in Ireland’s heritage retail and food sector with a strong reputation for quality products and presentation. Avoca’s challenge to the SQLI team team was to reflect the “wander & wonder” of their in-store experience online.
Experienced in working with both in-store and online design, I was able to guide our team to translate the layout, customer flow and presentation of the bricks & mortar stores into a new, vibrant and faithful online representation of their exciting retail brand experience.
This included formulating new typography, photographic styling, information architecture, navigation, search functionality and user journeys. The result has been highly successful, lifting both revenue and customer perception of the brand.
SERVICES
Experience Strategy
Creative Direction
Conversion Optimisation
Enhanced Brand Storytelling
“In remarkably little time Paul devised a comprehensive plan to elevate our story, look, and feel for our customers.
The results spoke for themselves. Within the first quarter after launching our new website, we experienced significant growth and received countless compliments on its design and UX/UI.”
Melanie Brown | E-Commerce & Online Manager Avoca
The Brief
Deliver a consistent and visually appealing brand experience
Deliver an optimised and effective user experience
Recreate a sense of “wander & wonder” online
Communicate the exceptional heritage of the brand
Introduce best-of-breed industry knowledge
Results
Significant Growth
Enhanced Experience & Reputation
Brand Consistency
Communication of Brand Heritage
Industry Best Practice UX
Fully Responsive & Accessible Design
Testimonial
“Working with Paul Lewis brought wisdom to our team. He is intuitive, insightful, and incredibly perceptive.
Paul quickly absorbed the essence of our brand and, in remarkably little time, devised a comprehensive plan to elevate our story, look, and feel for our customers. The results spoke for themselves — within the first quarter after launching our new website, we experienced significant growth and received countless compliments on its design and UX/UI.
It’s rare in business to find someone who embodies all three key traits of an exceptional professional: talent, reliability, and likability. Paul has them all!”
Melanie Brown | E-Commerce & Online Manager Avoca
