Daylesford Organic
The much admired luxury food retailer took advantage of a platform move to invite re-appraisals of their online store, wanting to create a more inspirational, luxurious and commercial customer experience.
After leading the winning pitch at Redbox Digital, my role was to interpret the brief, set the creative vision and lead the team to deliver “a digital destination that was both beautiful and functional”.
The site sets a new standard for online food retailing, seamlessly mixing a luxury shopping experience with retail food deliveries, bookable spa and hotel events & accommodation as well as extensive brand and heritage information.
SERVICES
Experience Strategy
Creative Direction
Conversion Optimisation
“Paul created a digital destination for Daylesford that was both beautiful and functional.”
Ophelia Hohler - Director Of Marketing & PR Daylesford Organics
The Brief
Create a consistent brand experience
Create a more inspirational shopping journey
Make the website a place of learning and education
Entice people new to Daylesford to explore
Improve turnover and conversion
Results
Luxurious New Customer Experience
Brand Consistency
Luxury Presentation
Optimised User Experience
Improved Taxonomy & Content Architecture
Fully Responsive Accessible Design
Testimonial
“As the Creative Director for the project, Paul understood our challenge from a brand, retail and design perspective. He supported us with imaginative solutions that made the most of the platform's functionality, with the aim of encouraging engagement and supporting conversion.
Paul was responsive, engaging and worked closely with his team to create a digital destination for Daylesford that was both beautiful and functional.”
Ophelia Hohler - Director Of Marketing & PR Daylesford Organics
