Charles Tyrwhitt
With a solid reputation for brilliantly made shirts, reliance on multi-buy discounting was affecting perceptions of quality at Charles Tyrwhitt.
From pitch to final delivery I lead the Redbox agency team, formulating a winning experience strategy that has transformed Tyrwhitt’s digital retail experience.
Introducing unique ideas for integrating discounting discretely into the user journey. The new UX has reinforced the idea of the Tyrwhitt’s consumer “buying smart, not being cheap”.
Along with a new high end look and feel, the new experience design has simultaneously elevated the brand, reduced discounting and made customising and buying shirts easier. It delivered on brand, increased sales and improved customer satisfaction.
SERVICES
Experience Strategy
Creative Direction
Experience Optimisation
Innovation
Paul and his team delivered on time and on budget, and achieved good improvements in our site performance metrics.
Joe Irons | Chief Sales and Marketing Officer
The Brief
Raise our level of style
Reduce our reliance on multi-buy discounting
Improve the usability of the shirt buying process”.
Results
The new site design delivered on the brief, and turnover and conversion increased substantially, as did the premium perception of the brand.
Brand elevated again to premium level.
Discounting reliance reduced.
Improved “Shop The Look” journey
Better looking product presentation
Updated and improved product buying tools
Conversion increased
Turnover increased
Testimonial
“Charles Tyrwhitt worked with Paul Lewis and his team on 2 significant digital design projects. The first was a re-design of our main website in 2019, the second was designing functionality and UX to support our new custom shirt functionality.
On both projects, Paul demonstrated a good understanding of our requirements which was to deliver an elevation of our brand presentation alongside an improved customer website experience.
Paul carried out an audit of best-in-class brands in the online space, and then alongside our internal teams delivered strong design concepts covering navigation, taxonomy and product presentation.
Paul and his team delivered on time and on budget, and achieved good improvements in our site performance metrics.”
Joe Irons | Chief Sales and Marketing Officer
