CUSTOMER EXPERIENCE CONSULTANCY
Helping retailers, brands, and start-ups craft insightful strategies, tell meaningful stories, and create seamless experiences that put customers first
“When it comes to brand and user experience, I have known very few people who intuitively “just get it” like Paul. He naturally understands how to create the desired connection with consumers”
Jamie Waterhouse - Head of Digital, Audley Travel
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“Paul was a natural choice for us. He intrinsically understood our vision. We made the right decision.”
Steph Ridley | eCom Manager Fortnum & Mason
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"We experienced significant growth and countless compliments on its design and UX/UI.
Melanie Brown | eCom Manager Avoca
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Paul's changes implemented so far have delivered over £6m of increased revenue”
Jamie Waterhouse - Head of Digital, Audley Travel
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“Paul elevated our brand presentation and improved the customer website experience.”
Joe Irons | CMO, Charles Tyrwhitt
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"Paul understands our business from a retail perspective, and that makes all the difference"
Paul Spinks - COO Lulu Guinness
SERVICES
Strategy & Positioning
Crafting compelling retail and digital strategies to define market position, attract customers, and drive long-term engagement.
Creative Direction
Design based on data and experience that will improve brand perception, positioning and performance for any current or new digital design projects
Brand & Storytelling
Refocus brand perception, presentation, position and performance with fresh design, messaging and user experience.
Agency Pitching & Fundraising
Expert guidance on agency pitches and investment presentations to create compelling, high-impact narratives that engage and convert stakeholders.
UX, Testing & Optimisation
Research, user testing, and iterative design to refine UX/UI, increase conversions, and ensure seamless customer experiences.
Design Management
End-to-end creative leadership for digital transformations, including brief writing, agency selection, team management, and quality control.
Position > Presentation > Perception > Performance
Some of the most recognisable High Street brands—Heals, New Look, River Island, Charles Tyrwhitt, Fortnum & Mason, Long Tall Sally, Oliver Sweeney, and Chapel Down—have trusted Paul for decades to sharpen consumer appeal, refine positioning, and drive revenue growth.
Through consumer-first design thinking, user experience, brand storytelling, presentation and positioning, his experience and insights help brands increase engagement, conversion, and retention.
With a lifelong foundation in retail, Paul blends creative vision, practical instinct, and commercial realism to deliver strategies that don’t just look good—they work.
